EXECUTION RETAINER

EXECUTION

Ready to stop doing everything yourself?

Delegate to someone who's done it for the best in the industry - and get back to your zone of genius.

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DOES ANY OF THIS SOUND FAMILIAR?

DOES ANY OF THIS SOUND FAMILIAR?

DOES ANY OF THIS SOUND FAMILIAR?
  • You have a strategy - you just don't have the time, energy, or bandwidth to execute it properly.
  • You're spending hours on tasks you don't enjoy and aren't great at - writing, designing, building, editing - when you could be doing the work you actually love.
  • Your content is inconsistent because life gets in the way - launches, client work, travel - and marketing is always the first thing to fall off the plate.
  • You have big ideas - a book, a TED Talk, a signature course, a podcast - but no one to help you bring them to life properly.
  • You've tried delegating before - to a VA, an OBM, a freelancer - but they didn't understand your voice, your vision, or your standards. And managing them felt like more work than doing it yourself. 
  • Your brand looks and sounds a little all over the place - because different people have touched it at different times, with different briefs and different levels of skill.
  • You know the quality of your execution isn't matching the quality of your thinking - and it's costing you clients, opportunities, and credibility.
  • You're exhausted. You're doing too much. And you know that if you could just get the right person in your corner, everything would move faster.
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HERE'S THE THING

 Business owners are always searching for the next big idea - the strategy that will finally change everything. But the truth? The strategy often isn't the problem. The execution of it is.

What holds people back isn't the plan. It's the lack of time, skill, and support to action it - in a way that actually reflects the quality of their work.

That's where I come in.

I'm not a VA. I'm not an OBM. 

I'm a 3x award-winning psycholinguist with two decades of experience building some of the most compelling personal brands in the coaching and education industry - for clients like Tony Robbins, Dean Graziosi, Khloe Kardashian, and Fortune 500 companies including Coca-Cola, Amazon, and Walt Disney.

I know what great looks like. And I know how to make your brand sound, look, and feel like you - at every single touchpoint.

When you hand things over to me, you don't just get tasks done. You get them done to a standard that actually moves the needle.

WHAT I CAN DO FOR YOU:

01

COPYWRITING

Sales pages, email sequences, bios, website copy, ad copy, launch copy - written in your voice, ready to publish, and built to convert.

02

SOCIAL MEDIA CONTENT

Strategy, writing, scheduling, and management across Instagram, TikTok, LinkedIn, and beyond - consistent, compelling, and unmistakably you.

03

EMAIL MARKETING

Newsletters, nurture sequences, launch emails, and list management - keeping you front of mind and moving your audience toward the sale.

04

FUNNELS

Lead magnets, landing pages, automations, and email flows - built, connected, and optimised so your marketing works while you sleep.

05

LAUNCHES

End-to-end launch execution - sales pages, promotional content, countdown sequences, delivery platforms, and everything in between.

06

PODCAST & SUBSTACK

Episode planning, show notes, editing coordination, and repurposing - so your long-form content works harder for you.

07

BOOKS

Research, writing, editing, and structural support - from initial concept to finished manuscript.

08

TED TALKS & SPEAKING

Talk development, script writing, coaching, and preparation - so you show up on stage with something truly worth saying.

09

CURRICULUM & COURSE DEVELOPMENT

Learning outcomes, module structure, lesson content, and workbooks - turning your expertise into a transformational educational experience.

10

PR & VISIBILITY

Pitch writing, media outreach, and interview coordination - getting you in front of the right people and the right publications.
WHAT'S ACTUALLY INCLUDED?

WHAT'S ACTUALLY INCLUDED?

Everything within your agreed scope - handled with expertise, care, and an obsessive, compulsive attention to detail.

Your retainer hours are yours to use across any combination of the services listed above - guided by your priorities - what's most urgent and important for you.

WHAT'S ACTUALLY INCLUDED?
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HI, I'M DR. NESS!

HI, I'M DR. NESS!

A 3x award-winning psycholinguist turned strategist and executor...

...and the extra pair of hands behind some of the most compelling personal brands in the coaching and education space.

With a PhD in psychology and language, a Chartered Institute of Marketing qualification, NLP Master Practitioner status, and two decades of experience - I bring a level of expertise to execution that most people simply can't find in a VA, OBM, or freelance agency.

I've worked with Tony Robbins, Dean Graziosi, Khloe Kardashian, and Fortune 500 companies including Coca-Cola, Amazon, and Walt Disney. My work has been featured in Vogue, ELLE, Marie Claire, Entrepreneur, and more.

When you work with me on execution, you're not just getting tasks done. You're getting the benefit of everything I've learned from working with the best in the world - applied directly to your brand.

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HI, I'M DR. NESS!

IS THIS RETAINER RIGHT FOR YOU?

YOU LACK TIME.

You’re stretched thin running your business and don’t have hours to write captions, upload podcasts, design assets, or manage the tech. You want to stay in your zone of genius - not get stuck in Canva or ConvertKit.

YOU LACK SPECIALIST SKILLS.

You’ve outgrown DIY. You know good execution matters - but writing, designing, and publishing high-quality content across multiple platforms isn’t your strong suit (and shouldn’t have to be).

YOU LACK THE RIGHT SUPPORT.

You’ve got a VA or OBM, but they’re novices - not experts. You need someone who can actually do the work to a high standard - consistently - without constant oversight or direction.

CLIENT LOVE

WHAT OTHERS HAVE HAD TO SAY ABOUT THE EXPERIENCE:

“I recently finished working with Vanessa [...] to help me with my business Grow & Glow. Grow & Glow has been through so many different changes over the two years that it’s been born, and I felt that [my verbal identity] was completely all over the place and totally out of whack.

Vanessa [...] helped me to really dive in on [...] what our tone of voice was [...] and all of that fun stuff. [T]he last few months of clarity would not have come about if it wasn’t for working with [Vanessa] so, yeah - love [her], can’t recommend [her] enough.”
VIX MELDREW
ONLINE EDUCATOR
“Working with Vanessa opened my eyes to what was possible for me and my business. Vanessa helped clarify how to verbalise my message, while offering superb personal support. With Vanessa on your side, your business will progress in leaps and bounds.

To top it off, Vanessa offers her knowledge freely, giving you the confidence to grow, transform and flourish on your own. But once you've worked with Vanessa, you'll never want to work alone again!”
JERRI JARMEH
VISUAL EXPERT + CONFIDENCE COACH
“[W]hen the opportunity came along to [...] be mentored by Ness directly, I knew it was exactly what I needed to take my copywriting [...] to the next level.I’ve never met someone who’s such a fountain of knowledge when it comes to all things [...] language. [...]

Working alongside Ness these last few months has been a total privilege. She supported me every step of the way by giving me specific guidance and actionable advice to improve and optimise my writing [...] offered up personalised feedback, and generously poured up priceless [...] tricks and techniques that I will take with me for years to come.”
NATALIA TOBOREK
ONLINE SERVICE PROVIDER

MAKE AN INVESTMENT.

GET A RETURN.

STARTER

ÂŁ

1,600

1 half-day a week (16 hours/month)
ÂŁ100/hr

Perfect if you need consistent support across one or two areas - like social media, email, or copywriting.

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GROWTH

ÂŁ

ÂŁ2,880

SAVING 10%
1 full day a week (32 hours/month)
£90/hr – Save £320/month

Ideal for coaches who want their content, copy, creative, and projects handled regularly without managing multiple freelancers.

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SCALE

$

ÂŁ5,120

SAVING 20%
2 full days a week (64 hours/month)
£80/hr – Save £1,280

Designed for fast-moving, high-revenue businesses with books, launches, courses, and visibility campaigns that need regular, high-level execution.

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FREQUENTLY ASKED QUESTIONS

+ Can’t I just do it myself?

You absolutely can—and many of my clients used to.

→ Some had a clear understanding of their brand and audience, so they figured it would be quicker to do it themselves than explain everything to someone else.
→ Others thought marketing execution was just “admin”—not a specialised skill—so they tried to handle it in-house.

But the truth? DIY marketing only works for so long. Eventually, they realised the quality wasn’t where it needed to be, their time was stretched too thin, and things were falling through the cracks. That’s when they brought me in—and never looked back.

+ What about my VA/OBM—shouldn’t I just hand it to her?

Delegating to your VA or OBM can seem like the logical next step. But here’s the thing:

→ Most generalist team members don’t have deep expertise in content, copy, design, or funnel tech.
→ And unless you’re qualified to train them in high-converting marketing best practices… you’re probably setting them (and yourself) up to struggle.

If you want done-for-you execution done right, you need someone who actually knows what they’re doing—and doesn’t need hand-holding to deliver high-quality results across multiple channels.

+ Is there a minimum term?

Yes—my retainers have a minimum commitment of 3 months. After that, they switch to a rolling monthly contract with 30 days’ notice required to cancel. This gives us time to create momentum and consistency that actually gets results.

+ Can I pay upfront to save money?

Monthly retainers are billed monthly to reflect the ongoing nature of the work—but if you’re looking to secure better value, I’ve got you covered.

By choosing the Growth or Scale packages, you automatically save up to 20% off my standard hourly rate. That way, you get more support and more savings—without needing to commit beyond what works for you.

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