Stop wasting money on marketing and start growing your business by crafting messages that CONNECT and CONVERT.
DR. NESS PRESENTS:
GET £400 OFF THIS BLACK FRIDAY!
IF YOU DON'T CLARIFY YOUR MESSAGE BEFORE TAKING IT TO MARKET, YOU AREN'T INVESTING...
I'm sorry – but it's true. Results will be random. Losses will be likely. And you'll probably spend way more than you can afford in effort to recoup your costs.
YO, DOES ANY OF THIS SOUND FAMILIAR?
- You still don’t have enough traffic to your site or your store
- You have traffic but people aren’t interested
- Those who do want to buy are asking for a cheaper price
- You don't know how to stand out from the competition
- There's someone in your industry getting the lion's share of clients and customers
- You’re spending a bunch of money on marketing (paid ads, agencies, contractors, freelancers, team members) and it just isn't paying off
WELL, INSIDE OF MESSAGING SCHOOL, YOU WILL LEARN HOW TO:
- define what a marketing message is and why getting clear on your own messaging is essential to your success
- describe your ideal customer in detail, so that you know them well enough to tailor a marketing message that speaks directly to them
- identify the key challenges your ideal customer is facing and the language they use to describe their issues, so that your marketing messages will address their pain and propose solutions to it
- clarify what makes you stand out from your competition, so that you can promote the value of your difference to potential customers
- craft a compelling marketing message that will attract your ideal customer, so that they’ll be motivated to take the next step
- tailor your messages to work on all your marketing channels, so that you’ll be engaging with your ideal customers where they spend time
- customise the next marketing message that best fits your needs right now, so that you can use it to attract more customers
- consolidate and implement your learning and plan future action steps, so that you can achieve the goals you set for this course and develop further
Messaging is the foundations upon which marketing builds.
If your foundations are shaky, all your marketing efforts will collapse.
My flagship program for online business owners struggling to make their marketing efforts WORK.
This course is made up of 7 major modules which break down into further individual lessons to take you step-by-step through the process of crafting marketing messages that CAPTIVATE your audience and, better yet, COMPEL them to CONVERT.
client love notes
"[ness] was a dream to work with! i have more clarity than ever!"
I worked with Ness on my messaging. She was super professional, and I loved the depth of our work together. I would highly recommend working with her if you need clarity on your messaging, vision and so much more!
SHARN KHAIRA, MINDSET + MANIFESTATION COACH
"she is a super genius and i am grateful that i now have a clear message."
I cannot thank Vanessa enough for her wisdom and guidance in helping me to get greater clarity on my message. Her personality is the right balance of masculine and feminine energies for me which meant I felt safe and supported but accountable and empowered.
DOMINIQUE MULLALLY, PROFIT + WEALTH COACH
"i can’t stress enough the value ness will bring."
She was able to dig into my business to understand who my ideal client is, how I best serve their pain points through my services, and how I should be communicating [with them]. Now, whether I’m emailing clients, having a sales call or writing an IG post, I’m constantly looking back over my messaging notes.
ALEC PENNEY, TECH EXPERT + SERVICE PROVIDER
What you’ll learn
why you need a compelling marketing message
All businesses need marketing, but not all businesses are able to market effectively. If you’re not getting the results you want from your marketing tactics, then it’s time to course-correct and develop a new strategy.
In this first module, you’ll get clear on how your business will improve once you’ve cracked the code of the compelling marketing message.
who is your ideal customer?
Whenever you review your marketing practices, it’s a necessity to revisit your customer profile. If you don’t, you’ll never be able to create effective marketing messages that resonate with them.
In this module, you’ll review and refine your ideal customer profile so that you can understand them in depth, down to the language they use to describe their challenges. In this way, you’ll be able to tailor your marketing message to speak directly to them.
what makes you different?
Your focus so far has been on your customers, but now it’s time to turn to you. What you and your business stand for are crucial elements in your marketing messages.
In this module, you’ll identify how you can ensure that your offering is different from your competitors and how you can promote that difference to give you the edge in a crowded marketplace.
craft your core message
By now you will have identified your ideal customer, what you offer and the benefits to your customer, and how you’re different from the competition.
In this module, you’ll discover the step-by-step process to bring everything together into a compelling marketing message which will motivate your customer to take the next step.
how to communicate your marketing messages
At this point, you’ve chosen a product or service to promote and in the last module you identified your core message to express your value proposition to your target audience. Now it's time to think about how you’ll be communicating that marketing message to your audience.
In this module, you’ll identify ways to tailor your messages to suit all your marketing channels so that you engage with your potential customers in the places they spend the most time.
develop new marketing messages
You’ve made great progress throughout the course and you now have a framework you’re using to develop your messages.
In this module you’ll decide on the next compelling messages you need to write and practice crafting them.
review + refine your message
In this final messaging module, you’ll learn some tips to continue getting results from your marketing messages.
YOU WILL RECEIVE:
- 1x Introductory Module (VALUE: £47)
Designed to set you up for success inside the program.
- 7x Messaging Modules (VALUE: £592)
Comprising 8x video workshops, 8 fillable workbooks and 7x assessments to ensure you both understand and implement all you learn.
- 1x Concluding Marketing Module (VALUE: £97)
Which lifts the lid on the industry's best kept marketing secrets so you're fully equipped to take your message to your target audience.
- 1x Course Book (VALUE: £197)
87 pages of content and activities so you can revisit the course without having to watch all the videos again.
- 1x Summary Cheat Sheet (VALUE: £197)
A 35-page overview, which includes the main takeaways, key points, and action steps from each module of the course. You can use this as an even quicker reference point and save yet more of your precious time!
FOR A LIMITED TIME ONLY, you'll also receive all these absolutely incredible bonuses:
1X IDEAL CUSTOMER PROFILE RESOURCE
TO SUPPORT YOU IN GETTING TO KNOW YOUR MARKET BETTER AND HOW TO BEST SPEAK TO THEM.
1X MARKETING MESSAGE FRAMEWORK
A TEMPLATE TO CRAFT MARKETING MESSAGES FOR YOUR BRAND AND PRODUCTS/SERVICES ALIKE.
1X 10-POINT MARKETING CHECKLIST
TO MAKE SURE YOUR MARKETING MESSAGE COVERS ALL THE ESSENTIALS FOR SUCCESS.
HANDOUTS OF THE PRESENTATION SLIDES
SO YOU CAN FOLLOW ALONG, TAKE NOTES, AND REFER BACK TO THE TEACHINGS LATER.
I'm Dr. Ness...
A 30-year-old award-winning Doctor of Psycholinguistics, from Newcastle upon Tyne, United Kingdom. Having studied the subject for 10+ years, I an expert in my field, but I am especially authoritative in the spaces of messaging, marketing (and the mindset issues that business owners face when trying to take those messages to market).
SOME THINGS YOU'LL WANNA KNOW ABOUT ME:
- 2x Award-Winning Psycholinguistic Researcher
- 4 Years' Experience Teaching English Language at a Red Brick University
- Certified in 5 Different Modalities of Therapy (CBT, DBT, ACT, SFT + CFT)
- Soon-To-Be-Published Hay House Author
- Serial 6-Figure Entrepreneur Who's Started + Scaled 3x Types of Business Model
- Highly Influential Clients (inc. Natalie Ellis + Danielle Canty of BossBabe)
- Served Bestselling Authors, TED Talk Speakers + Reality TV Personalities
- Collaborated with Big Brands (Like Coca Cola, Estee Lauder + ELLE)
- Featured in Major Publications (Including Vogue, Marie Claire, The Daily Mail, Daily Express, Metro, Entrepreneur, Medium + Psychologies Magazine)
BUT DON'T JUST TAKE MY WORD FOR IT!
HEAR FROM SOME OTHER WOMEN I'VE WORKED WITH...
- VIX MELDREW, ONLINE EDUCATOR
“[ness helped] me get so clear on everything i needed to know about getting across who we are, what we do, who we serve and all of that fun stuff.”
- BRY PENNEY, BRANDING PHOTOGRAPHER + EDUCATOR
“[ness] helped me focus and niche down on exactly what I need to be putting out there to serve my unique audience and convert them into clients.”
YET ANOTHER SATISFIED CLIENT...
"this totally changed the game for me"
Working with Vanessa opened my eyes to what was possible for me and my business. Vanessa helped clarify how to verbalise my message, while offering superb personal support. with Vanessa on your side, your business will progress in leaps and bounds.
- JERRI JARMEH, VISUAL EXPERT + CONFIDENCE COACH
IS IT RIGHT FOR YOU?
IF YOU WANT THIS TO BE THE YEAR THAT YOU *FINALLY* COMMIT TO:
- reaching more prospects
- generating more leads
- nurturing those leads
- converting to custom
- helping more people
- exceeding your sales targets
- and surpassing your revenue goals, too…
...so you can actually experience the freedom you thought your business would afford you, then:
MESSAGING SCHOOL IS FOR YOU!!!
you could have the hottest, newest marketing strategy in the world...
You could have the hottest, newest marketing strategy in the world...
...but if there’s something wrong with the message underlying it, you will fail to connect with your target audience and make sales.
In this course, you're going to learn the EXACT steps you need to take to communicate marketing messages worth listening to and acting on.
Will I be seeing you inside?
FREQUENTLY ASKED QUESTIONS
Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results. This website is in no way sponsored, administered, or associated with Facebook, Inc. or Instagram, Inc.