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Verbal Branding

Unsolved Verbal Branding Problems:
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When verbal branding is neglected, your business may suffer from inconsistency in communication, leading to confusion and a lack of connection with your audience.
You might find it hard to stand out in a crowded market, or struggle to convey the unique values and personality of your brand.
This can result in a weak brand presence and diminished trust among potential clients.
A Strong Verbal Branding Solution:
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A well-defined verbal identity solidifies your brand's presence, making it recognizable across different platforms.
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When your verbal branding is aligned, it not only differentiates you from competitors but also builds a deep trust with your target market.
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It should encapsulate your brand's voice, story, tone, and gramme, presenting a cohesive and engaging narrative to your audience.
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Improving Your Verbal Branding:
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- Define Your Brand Voice: Consider how your brand would communicate if it were a person. Is it professional, friendly, quirky, or authoritative? This voice should be consistent across all your communications.
- Craft Your Brand Story: Share the journey of your business, the problems you solve, and the value you provide. This helps create an emotional connection with your audience.
- Set Your Brand Tone: Your tone may vary based on the context and platform, but it should always align with your overall brand identity. Decide how you want to sound to your audience in different situations.
- Standardize Your Brand Grammar: Consistency in writing style, punctuation, and grammar helps in maintaining a professional and coherent brand image.
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Verbal Branding Project
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Verbal Branding is to copywriting what Visual Branding is to design… but most business owners don’t realise this and it costs them paying clients + customers!
Hire me to craft a verbal identity that brings your brand to life through words. Together, we’ll come up with a strategy for use of voice, story, tone, grammar and more so you arrive at a sound that aids brand awareness + recognition, differentiates you from your competitors and earns the trust of your target market, to name but a few benefits.
Your Verbal Branding project will take ~6 weeks from start to finish, and upon completion, you’ll receive a manual that guides you (and anyone who comes to write on behalf of your business) through the steps necessary to communicate on-brand! Share it with your marketing, sales and delivery teams alike to ensure consistency across the board.