THE MARKETING EXECUTION RETAINER

Most team members cost you money and waste your time. I'll do the opposite. If you're ready to blow up your business, hire me to action the plan, too.

WORK WITH ME >>

PERFECT IF YOU:

LACK CAPACITY OR CAPABILITY

Maybe you're great at marketing and love doing it, but are short on time and energy, so would rather outsource? Or perhaps it's never been your zone of genius, and you don't see the point of learning and training when you could just delegate? Whichever it is, you've got better things to be doing right now – like serving your clients, and scaling your business. Thankfully, I'm on hand to support.

HATE MANAGING PEOPLE + PROJECTS

Team or no team, you know one thing for sure: you're not the best at, and don't really like, management. The thought of answering Google-able questions, sitting through meetings that could've been emails, managing software access, chasing people for work, or correcting the same mistakes twice fills you with dread. You also don't want to be the middleman between your strategist and your executor(s).

FEEL STUCK + BLOCKED MENTALLY

You know what to do. You're just not doing it – because of patterns like perfectionism, imposter syndrome, or people-pleasing. Or maybe you're fearful-avoidant. Or stuck in functional freeze, held back by a dysregulated nervous system. Whatever it is, your business and bank account can't wait – so you'd rather hire me to take care of sh*t than let it cost you more days, weeks, or months of sales.

I'VE HELPED SOME OF THE BEST IN THE BUSINESS GET THERE.

I'VE SPENT THE PAST 10+ YEARS BEHIND THE SCENES OF YOUR FAVOURITE COACHES' BUSINESSES. NOT JUST STRATEGISING FOR THEM – EXECUTING FOR THEM, TOO.

I was fortunate enough to begin my career with Natalie Ellis, when she founded BossBabe. I joined just as The Société was launching, and within a year, it had become the world's largest membership community of female entrepreneurs. Before long, we'd amassed millions of followers, and crossed the multiple 8-figure mark.

Naturally, I worked across the entire marketing department – yes, including on the legendary pink quotes! But I was most proud of the part I played in product creation, and the sales engines that helped us generate revenue on repeat.

I learned more about business with Natalie at Bossbabe than I did in the decade prior, across my PhD and my time at Fortune 500 companies. And I was offered some absolutely incredible opportunities along the way – guest-expert slots inside their mastermind, and collaborations with million- and billion-dollar coaches like Brendon Burchard and Tony Robbins. I even worked on campaigns for founders of cult brands like Jamie Kern Lima (of IT Cosmetics) and Khloé Kardashian (of Good American).

After that, I founded my own branding and marketing agency, which let me make a meaningful contribution to the businesses of even more inspiring, impressive people. And now, I'd love to make what worked for them, work for you.

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WANT ME TO MAKE YOUR MARKETING WORK, TOO?

01

WEBSITE COPY

Home, About, Offerings, Freebies, Contact – five pages, wireframed with a strategy that stops the wrong traffic, and directs the right kind exactly where you want it.

02

SALES PAGE COPY

Written for one thing: conversion. Hitting every sales psychology beat that matters – from problem awareness and value stacking to loss aversion and risk reversal.

03

SOCIAL CONTENT

Posts, captions, and video scripts that sound like you, hook people in the first three seconds, and reel them straight into your world. (And yes, I will write your bio.)

04

FUNNELS

End-to-end copy to drive traffic to your core offer, so you can generate leads and close sales (with up- and down-sells to chief and compact offers to maximise the money you make).

05

PODCASTS + SUBSTACKS

Long-form content like scripts and essays that allow you to exercise your thought leadership, build authority, and can be monetised to add another income stream.

06

LAUNCH COPY

Everything from your first announcement email to your last cart-close – plus the order bumps and tripwires that increase your customer's average order rate.

07

PROPOSALS + PITCHES

Whether you want to bag a book deal, a speaking gig, or even a collaboration with other founders or brands – I write copy that maximises your odds of getting a yes.

08

AWARD APPLICATIONS

Because social proof doesn't stop at testimonials and endorsements. The more decorated you are, the more credible you appear, and the more in-demand you become.

09

PRODUCT CREATION

The fastest way to scale a coaching business is to productise your offer. Let me write the course and the freebies that precede it. Masterclass or quiz, I'm a pro.

YO, YOUR BUSINESS NEEDS MARKETING.

SORRY FOR STATING THE OBVIOUS, BUT SOMEONE'S GOT TO HOLD IT DOWN MARKETING. SO WHO'S IT GOING TO BE? YOU, ME, OR SOMEONE ELSE?

YOU:

You're already spending a full calendar week doing everything but the work you should be, while your most exciting projects sit on the back burner – right alongside your social life.
Every hour you spend working on your sales engine (funnelling traffic to your offer) is an hour not spent serving the most important person in your business: your ideal client.
Even if you've managed to make your marketing work so far, what got you here isn't going to get you there, is it? If you want to get a different result, you can't keep doing the same thing it all.

SOMEONE ELSE:

You could keep your current marketer on – but if they were going to get you an ROI, chances are, they already would have? And you don't want to be personally victimised by sunk cost bias.
Or you could hire someone new – who ends up being the best business investment you ever make. Or they might be someone who needs hand-holding and spoon-feeding – too soon to tell.
Or, I guess, there's always Claude? But can you actually be bothered removing every em dash and rhetorical question from your marketing materials? Or sounding like quite literally everyone else?

ME:

I, meanwhile, wouldn't just be executing. I'd be executing the strategy I gave you, likely – so nothing gets held up, or lost in translation.
You'll get a fractional expert who already knows your brand inside out, without the overhead or responsibility of a full-time hire.
I've done this for founders and brands you already respect, ad nauseum. And you know for a fact that success can be reverse engineered...

IF YOU WANT WHAT MY PREVIOUS CLIENTS HAVE, YOU SHOULD HIRE WHOEVER HELPED THEM GET IT.

**SPOILER ALERT: IT'S ME. HI. I'M THE SOLUTION. IT'S ME.**

WORK WITH ME >>

WHAT'S GOOD?I'M DR. NESS!

(A 3X AWARD-WINNING PSYCHOLINGUIST TURNED BRAND AND MARKETING STRATEGIST)

I'm highly experienced, having spent the last twenty years building some of the biggest and strongest brands in the world – from Fortune 500 companies including Coca-Cola, Amazon, and Walt Disney, to those of celebrities, influencers, and the coaches I now work with exclusively.

I've helped people scale from startup to seven figures. Go from million-dollar years to million-dollar months. Land book deals. Secure TED Talks. Blow up their social media. Pop off in the press. My most recent success story ended up with a magazine cover, a TV expert role – and her face on a billboard in Times Square.

Education-wise, not only do I have a PhD in psycholinguistics – I also hold a postgraduate degree in education. As a fully qualified teacher, I know exactly what it takes to create an course that actually facilitates a transformation, which is necessary for getting those all-important testimonials and referrals, right?

What's more, I hold an ICF-accredited business coaching certification, and am trained in five modalities of therapy – so am more than comfortable with personal development material (I might even have a few ideas of my own, you can use!)

Beyond that, I hold a qualification from the Chartered Institute of Marketing, and a diploma from the Institute of Sales Management – meaning I don't just have lived experience making money for clients. I've been very well trained to, as well.

I genuinely don't leave a single stone unturned – which is why I've won three industry awards, been featured in Vogue, ELLE, and Marie Claire, and am due to publish my debut book, Express Yourself, with Hay House very soon.

I'm not a jack of all trades. But I'm absolutely a master of the ones that matter. So if you want the best person for the job – I'd like to think that's me.

WORK WITH ME >>

BUT DON'T HIRE ME FOR MY AUTHORITY.

HIRE ME FOR MY EMPATHY.

My branding and marketing agency grew faster than I could ever have imagined – which meant acquiring new knowledge and learning new skills at speed. I went from service provider to Chief-Everything-Officer practically overnight, and had no idea how to pull off some of the hats I was wearing...

For example, I very quickly found myself with more clients and enquiries than I had team members to support them. And it felt like I was hiring too late, but also too early(?!), because I didn't have any operational systems in place that would set them up for success.

I went from working alone – doing everything, to having a team – and still doing everything.

I put out fires. Got up early and went to bed late.
Put out more fires. Worked weekends. Put out even more fires. Denied myself sick days and holidays, because the business wouldn't run unless I was running myself into the ground.

Productivity was never my problem. People and project management was. But, fortunately, I was able to master organisational efficiency before it was too late.

I simplified my offers first, then documented my processes, and finally, leaned out my team. After that I made nervous system regulation my special interest (to stop running and growing my business from a state of hyperarousal). I worried that if I didn't address this way of working immediately I'd end up burning myself out, for good.

So, whether you're a solopreneur who's never hired anyone, or an entrepreneur who's had to fire everyone, I get it, and I've got you.

I'll never be the strategist who thinks she's too big or clever for execution, because I know, first-hand, how urgent and important it is for founders to have a good team on board. My agency horror story means I don't just outperform my competition, I outcare my competition. I never want anyone to feel as sh*t as I did, way back when.

But, of course, given its direct dependence on my time, this is my highest-demand, lowest-availability offer. This means I'm very intentional about who I partner with.

I only work with women facilitating transformations I truly believe in, with real commercial potential – founders helping people access more money, better health, or deeper love.

**If that's you, let's talk. I'd love to help you make masses of impact and income, starting today.**

WORK WITH ME >>

BFFR, DOES THIS SOUND LIKE YOU?

YOU'RE OPERATING AS YOUR HARDEST-WORKING, LOWEST-PAID EMPLOYEE…

You're always busy, but rarely productive – because most of what fills your day doesn't actually move the needle.
A lot of what you're doing is what people expect of you, or what you feel obligated to – not what the business needs, or you desire.
You feel like you're supposed to be the one in charge – but you're actually at the mercy of your audience, your clients, and your team.
But surprisingly, you feel more wired than you do tired – thanks to all the caffeine, sugar, adrenaline, and cortisol pumping through your veins.
Sooo, you keep driving at full speed anyway. A) because you can, and B) because you worry that everything will grind to a screeching halt if you don't.

…WHEN WHAT YOU ACTUALLY WANT IS TO LEAD YOUR COMPANY.

You want a team you can genuinely lean on for support, because they're all A-players, not personality hires.
To pay every invoice with gratitude, not resentment, because everyone's self-starting, results-driven, and making – not costing – you money.
The time and energy to dedicate to what matters most: coaching, content, product creation, and your own personal growth.
The freedom to show up fully in the roles beyond your business – as a wife, a mother, a daughter, a friend – because that's literally the whole point.
Best of all, to feel peaceful and calm enough to close your laptop and the office door – rather than screaming, crying, throwing up (or praying to God for a f*cking miracle).

WORK WITH ME >>

DIVA, YOU CAN DO IT ALL.

JUST NOT ALL ON YOUR OWN.

When you work with me, you get to do less, but better – so you achieve more.

Rather than saying yes to every request, you'll:

1. ELIMINATE the tasks that don't even matter,

2. DELEGATE the ones to someone you can actually trust, and

3. AUTOMATE anything that can be done by a bot rather than a human

This is how you finally make your highest contribution to the goals that actually matter.

Not just in your business. But in your life.

WORK WITH ME >>

WHAT YOU GET. HOW IT WORKS.

GOT QS?

HMU IN SLACK.

PAY A LITTLE.

GET A LOT.

STARTER

£

1,600

PER MONTH
for 3 months

Monthly logistics call
16 hours of execution per month (half a day per week)
Weekly Slack support

JOIN STARTER >>

GROWTH

£

2,880

SAVE £320/M

PER MONTH
for 3 months

Monthly logistics call
32 hours of execution per month (one full day per week)
Weekly – bi-weekly Slack support

JOIN GROWTH >>

SCALE

£

5,120

SAVE £1,280/M

PER MONTH
for 3 months

Monthly logistics call
64 hours of execution per month (two full days per week)
Bi-weekly Slack support

JOIN SCALE >>

CHECK OUT SOME OF MY

CASE STUDIES

MARGOT MILLER

Margot Miller came to me at zero. No revenue, no audience, no offer suite. She left with a seven-figure business, six-figure months, and a combined social media community of over a million people.

I wasn't just her coach. I was her right hand – the person who held the strategy and executed it alongside her. We built her entire business from the ground up: starting with two 1:1 offers (a single coaching session and a three-month container), then scaling into passive income with a monthly membership that took her coaching from one-to-one to one-to-many, then adding a high-ticket mastermind at the top of her suite.

Beyond the offer architecture, we developed and trademarked her proprietary framework – the Identity Upgrade System™ – so she owned her methodology as a business asset. I pitched her for five industry awards. She won all five. I got her on the cover of a magazine, her face on a billboard, and in front of a TV camera as a recognised expert. She was featured in publications and on podcasts alongside thought leaders, influencers, and celebrities.

Margot didn't just grow. She became impossible to ignore.

KAITLYN KAERHART

Kaitlyn Kaerhart came to me with more than most clients start with. A published book – You Are Cosmic Code – stocked at Target and Urban Outfitters. A roster of press features in Bustle, The Daily Mail, MindBodyGreen, and Medium. A UK daytime television appearance on This Morning. Podcast interviews alongside names like Gabrielle Bernstein. The credibility was real. The reach was real. The revenue wasn't reflecting either.

The problem was structural. Kaitlyn was a numerologist working psychically – which meant she was exchanging time for money, her earning potential permanently capped by the hours in her day.

We rebuilt the model. I helped her create Numerology 101, a digital course that generated six figures without requiring her presence. We added a Numerology Planner – a product her audience could use independently to navigate their personal month and year. Then white-label numerology reports: a sales page, a checkout, her partner handling fulfilment. Nothing required of Kaitlyn at all.

With passive income doing the heavy lifting, we raised the price of her readings significantly and created a high-ticket Cosmic Coaching container for her most committed clients. Her social media following grew dramatically alongside it.

By the end, she was making more impact and income than she'd ever dreamed of, never mind realised, before.

MELISSA WELLS

When I first met Melissa Wells, she already had ground beneath her feet. A former actress on the UK soap Hollyoaks, she had built a coaching brand around healing disordered eating – a journey she had navigated herself – and secured two book deals with Hay House. She initially hired me as a copywriter, having been coached on messaging by me in The BossBabe Mastermind. Little did we know at the time how big my role with her would become.

The first significant thing we did together was a pivot. Melissa was ready to move – from intuitive eating coach to feminine energy coach, helping women reconnect with their creativity, intuition, and sensuality. We built the Goddess Collective, a membership that grew to thousands of members. I helped create it, sell it, and run it, surrounding it with a feminine archetype quiz, a masterclass, and paid advertising to drive traffic and maximise revenue. We also took the work offline – events and retreats that deepened the community she was building.

When I felt my work in that chapter was complete, we parted ways. Years later, Melissa called me back. She had evolved into an even more specific niche: helping women find and keep true love through feminine energy. I took on the strategy and execution of her dating and relationship mastermind, Queen of Hearts, and her group coaching container, Honeypot.

Across both chapters, her reach grew exponentially – and her revenue followed. Six figures to seven, her income finally reflecting the impact she had built along the way.

PAY A LITTLE.