- 60-Minute Strategy Session
- Slack Comms
- A Verbal Identity Comprising:
- Brand Voice
- Brand Story
- Brand Tone
- Brand Grammar
- Brand Guidelines PDF
VERBAL BRANDING PROJECT
Hire me to craft a verbal identity that brings your brand to life through words.
Together, we’ll establish a persona (voice, story, tone and grammar) that aids brand awareness + recognition, differentiates you from your competitors and earns the trust of your target market.
WHAT IS A VERBAL IDENTITY?
Your Verbal Identity is the articulation of your Brand Strategy through the use of carefully considered language. It is a collection of verbal components (such as your voice, story, tone and grammar) that serve to represent and differentiate your brand.
By consolidating each verbal branding asset into your marketing communications, you’ll arrive at a unique sound that’s instantly recognisable, and distinguishes you from your competitors!
Consistency in language use will also allow you to gain the trust of your prospects, meaning you can convert them into paying clients and customers more quickly and easily.
Your Verbal Identity is just as important as your Visual one, but most business owners don’t realise this.
In neglecting this aspect of branding, they miss out on SO many opportunities to earn money… don’t let that be you.
HOW A VERBAL IDENTITY WILL BENEFIT YOU:
- Helps you make a first impression of ‘professionalism’
- Injects personality into your marketing communications
- Allows you to make an emotional connection with your audience
- Supports you in building the ‘know, like, trust factor’ necessary for making sales
- Increases brand awareness and recognition among prospects
- Differentiates you from your competition and demonstrates the unique value you add
- Ensures consistency of communication across channels
- Provides a set of guidelines for writing content and copy, that can be used by yourself and/or your team!
WHAT’S INCLUDED IN MY VERBAL BRANDING PACKAGE:
01
60-MINUTE BRAND STRATEGY SESSION
You’ll begin by meeting with me, Dr. Ness, for an hour to conceptualise your vision for your brand.
You’ll begin by meeting with me, Dr. Ness, for an hour to conceptualise your vision for your brand.
02
BRAND VOICE
After that, we’ll consider how your brand communicates in all its spoken and written materials. Your Brand Voice isn’t just about what you’re saying, but the manner in which it’s being said. It’s the particular words and phrases you choose to use to further demonstrate your values, beliefs and attitudes.
After that, we’ll consider how your brand communicates in all its spoken and written materials. Your Brand Voice isn’t just about what you’re saying, but the manner in which it’s being said. It’s the particular words and phrases you choose to use to further demonstrate your values, beliefs and attitudes.
03
BRAND STORY
We’ll then construct a narrative that describes why your business came to be, and how its existence improves the lives of your client(s)/customer(s).
We’ll then construct a narrative that describes why your business came to be, and how its existence improves the lives of your client(s)/customer(s).
04
BRAND TONE
Next up, we’ll consider how your communication style changes in specific contexts, e.g. do you speak differently when you’re 1:1 than you do when you’re 1:many? Are there times when your tone is more formal, or more informative, entertaining, persuasive?
Next up, we’ll consider how your communication style changes in specific contexts, e.g. do you speak differently when you’re 1:1 than you do when you’re 1:many? Are there times when your tone is more formal, or more informative, entertaining, persuasive?
05
BRAND GRAMMAR
We’ll also go on to set grammatical standards that everyone should adhere to. From capitalisation, to contractions, abbreviations and acronyms, we’ll lay out a list of conventions that’ll ensure consistency across your comms.
We’ll also go on to set grammatical standards that everyone should adhere to. From capitalisation, to contractions, abbreviations and acronyms, we’ll lay out a list of conventions that’ll ensure consistency across your comms.
06
BRAND GUIDELINES
When all is finalised, you’ll receive a comprehensive PDF that details your voice, story, tone and grammar dos and don’ts. This can be used by yourself, your team and any future freelancers/contractors you hire to take all of the guesswork out of written/spoken applications.
When all is finalised, you’ll receive a comprehensive PDF that details your voice, story, tone and grammar dos and don’ts. This can be used by yourself, your team and any future freelancers/contractors you hire to take all of the guesswork out of written/spoken applications.
VERBAL BRANDING
IS TO WRITING WHAT VISUAL BRANDING
IS TO DESIGN.
Your voice, story, tone and grammar are as necessary for your copy as your logo(s), icon, colours and typefaces are for your graphics.
Don’t underestimate the importance of your Verbal Identity when creating content for your brand.
HI, I'M DR. NESS!
A 2X AWARD-WINNING PSYCHOLINGUIST TURNED COMMS CONSULTANT + EDUCATOR.
Holding a PhD, I use my expert knowledge of psychology + language to help people uplevel their verbal identities, brand stories, marketing messages, copywriting and more so they can help more people + make more money.
The words we use have the power to MAKE or BREAK our businesses, and so I have made it my mission to ensure entrepreneurs talk about themselves + their offers in a way that gets them the results they want.
Since 2017 I’ve worked with some of the VERY best in the biz – bestselling authors, TED Talk speakers, content creators, influencers, reality TV personalities… even Fortune 500 companies (like Coca Cola, Amazon + Walt Disney).
WANNA TAKE A SNEAK PEEK AT THE PROCESS?!
CLIENT LOVE
WHAT OTHERS HAVE HAD TO SAY ABOUT THE EXPERIENCE:
“I recently finished working with Vanessa [...] to help me with my business Grow & Glow. Grow & Glow has been through so many different changes over the two years that it’s been born, and I felt that [my verbal identity] was completely all over the place and totally out of whack.
Vanessa [...] helped me to really dive in on [...] what our tone of voice was [...] and all of that fun stuff. [T]he last few months of clarity would not have come about if it wasn’t for working with [Vanessa] so, yeah - love [her], can’t recommend [her] enough.”
Vanessa [...] helped me to really dive in on [...] what our tone of voice was [...] and all of that fun stuff. [T]he last few months of clarity would not have come about if it wasn’t for working with [Vanessa] so, yeah - love [her], can’t recommend [her] enough.”
VIX MELDREW
ONLINE EDUCATOR
ONLINE EDUCATOR
“Working with Vanessa opened my eyes to what was possible for me and my business. Vanessa helped clarify how to verbalise my message, while offering superb personal support. With Vanessa on your side, your business will progress in leaps and bounds.
To top it off, Vanessa offers her knowledge freely, giving you the confidence to grow, transform and flourish on your own. But once you've worked with Vanessa, you'll never want to work alone again!”
To top it off, Vanessa offers her knowledge freely, giving you the confidence to grow, transform and flourish on your own. But once you've worked with Vanessa, you'll never want to work alone again!”
JERRI JARMEH
VISUAL EXPERT + CONFIDENCE COACH
VISUAL EXPERT + CONFIDENCE COACH
“[W]hen the opportunity came along to [...] be mentored by Ness directly, I knew it was exactly what I needed to take my copywriting [...] to the next level.I’ve never met someone who’s such a fountain of knowledge when it comes to all things [...] language. [...]
Working alongside Ness these last few months has been a total privilege. She supported me every step of the way by giving me specific guidance and actionable advice to improve and optimise my writing [...] offered up personalised feedback, and generously poured up priceless [...] tricks and techniques that I will take with me for years to come.”
Working alongside Ness these last few months has been a total privilege. She supported me every step of the way by giving me specific guidance and actionable advice to improve and optimise my writing [...] offered up personalised feedback, and generously poured up priceless [...] tricks and techniques that I will take with me for years to come.”
NATALIA TOBOREK
ONLINE SERVICE PROVIDER
ONLINE SERVICE PROVIDER
MAKE AN INVESTMENT.
GET A RETURN.
VERBAL BRANDING ONLY
£
2,997
VERBAL BRANDING + MESSAGING
£
3,997
BEST DEAL
(SAVING £997!!!)
- All Verbal Branding Benefits
- *PLUS* A Messaging VIP Day At A Discounted Rate
FREQUENTLY ASKED QUESTIONS
+ WHAT IS A ‘VERBAL IDENTITY’ EXACTLY?
A Verbal Identity is the articulation of your brand through the use of distinct and focused language, expressed through words.
While on paper this may seem fairly obvious, defining and determining your brand’s Verbal Identity is one of the most critical aspects of building your business.
+ WHY DO I NEED A VERBAL IDENTITY?
If you’re already investing time, money and resources defining your Brand’s Strategy and Visual Identity, it’s imperative that you are able to articulate in words the qualities of your brand that work in harmony with everything else you have created.
A great Verbal Identity amplifies your brand. A poor Verbal Identity can create confusion, and may conflict with all of your hard work.
+ HOW IS A VERBAL IDENTITY USED?
- First and foremost your Verbal Identity will help create consistency and clarity in the creation of content and copy in all your outbound marketing and corporate endeavors.
- It infuses your brand’s personality in messaging, including voice, attitude, sense or humour and more into your actual content and copy.
- It aims to distinguish your brand from competitors.
- It creates a consistent personality and voice of the brand across all communication channels.
Whether you use a copywriter or write your own marketing materials, a Verbal Identity gives a starting point to ensure every brand touch point feels consistent and “in character.”
+ HOW DOES MY VERBAL BRANDING DIFFER FROM MY MESSAGING?
A Verbal Identity is the linguistic component of an organisation's brand. It incorporates brand language, the terms in which a company describes itself and its product/services, but also covers the names of said corporation, its offerings, taglines and the “voice” of the brand, defined as the personality and tone discernible in its communications. In conjunction with Visual Identity, it is a key component of overall Brand Identity.
A Marketing Message, on the other hand, is the words you use to communicate with your audience to convince them to do business with you. Your message is extremely influential in helping you meet your business goals, as it can be the difference between a new acquisition or sending a customer on to your competitor.
In short, your Verbal Identity tells people who you are. Your Marketing Messages convince people to do business with you.
+ DO I NEED SUPPORT WITH BOTH MY VERBAL BRANDING *AND* MY MESSAGING?
As the two are so different, I always recommend opting for both as a one-two punch, hence why you can secure a saving of £997 if you sign up for Messaging support in addition to Verbal Branding support.
+ HOW LONG WILL MY PROJECT TAKE, FROM START TO FINISH?
Provided you meet all deadlines set and don’t hold up progression, your Verbal Branding project will take ~6 weeks to complete.
+ WHO WILL BE WORKING ON MY BRANDING?
I, Dr. Ness, will be working alone on your project, as this is my zone of genius, though I do enlist the support of a virtual assistant during the onboarding process and for client care.
