THE BLOG

Information is the secret to success in sales. The more you know about your prospect and your product, the better you’re able to determine if it’s a good match. During the sales...

A sales conversation with a prospect isn’t a battle of wills. You’re not trying to coerce them into buying your product or service. It’s a collaborative process where you’re...

How do you succeed in sales? The key to success is maintaining a positive attitude. You’re not trying to sell to the prospect but rather to find a suitable solution to their problems. During...

What derails many sales conversations is an objection that comes out of the blue and takes you by surprise. You have to either scramble to find a satisfactory answer or tell the prospect...

Lack of trust is one of the major sales objections you will face in conversations with prospects. Social proof helps you to dispel these doubts and show that you’re legitimate, while also...