THE BLOG

 The purpose of social proof is to communicate to your target market the value you offer by showing how you’ve helped others. It’s very powerful in helping people make the right...

No matter how small your business is, even YOU can get an influencer or big name in your industry to endorse your brand. It may seem far-fetched, but people do it every day. All it costs the...

Social proof isn’t just a sales trick. It is a social reality that human beings are significantly influenced by the decisions of others. We see what our peers are doing and make our decisions...

Social proof is essential because it demonstrates your value to potential customers by showing what actual users think about you. We make purchase decisions based on what our peers think. Social...

Adding a bit of social proof to your website can greatly increase its conversion rate. This is why so many brands prominently display testimonials and other types of social proof on each page....