THE BLOG
Limiting beliefs are beliefs you hold that keep you from doing what you want to do. The human mind has an amazing ability to come up with infinite reasons why you can’t do something. There is a good c...
Whenever you start doing something new, you can easily see your progress. But once you reach a certain skill level, you plateau. Your growth appears to slow down, and you feel like you’re stagnating. ...
Making decisions that have a huge impact on your business isn’t easy, but it’s an extremely important part of running any business. You need to be able to think on your feet and make key decisions qui...
CEOs are different from the rest of us. Have you ever thought about why this is? The reason a CEO can lead a large company is that they possess certain skills, traits, and mindset qualities that are h...
If you’re a freelancer or solo entrepreneur, then you’re running your own business. Even if your business is just you on your own, you have to take over the role of CEO. In order to do this, you need ...
No matter how small your company or organisation is, you can learn something from how CEOs think. Even if you’re a freelancer or solo entrepreneur, you can use what you learn from CEOs to grow your bu...
One of the many things that make CEOs different from the rest of us is their ability to continue learning new things. It is this accumulated knowledge and experience that allows them to lead their org...
You only have one chance to tell your audience about the unique benefits your product or service offers. In order to do this, you have to craft the right marketing message that will grab your target c...
 The most crucial step in creating an effective marketing message is identifying your target market. Your message needs to speak directly to their needs and explain how your product or service meets t...
 Marketing on social media takes a bit of creativity. You have to adapt your marketing message to the platform and audience in order to reach your target market with your offering. The only way to get...
When you’re crafting your marketing message, you need to know your customers and your product well so that you can explain how your offer solves their problems. But there’s one more party you need to ...
 Your marketing message explains to your target audience the unique value your product or service offers. Before you can explain this, however, you need a solid business strategy first. With this in p...
